Ipsos in data viz partnership with The Design Laboratory

益普索數據與設計實驗室建立合作伙伴關系

日前，益普索集團--全球最大的市場研究公司之一，宣布與中央聖馬丁的設計實驗室建立合作伙伴關系。益普索稱，合作可以借鑒設計實驗室經驗，吸納中央聖馬丁和倫敦藝術大學其它學院學子的新鮮想法，將數據轉化成視覺表現，為客戶做展示。這種數據的視覺描述方式，可以有效地講述品牌故事，使客戶迅速理解到重點。中央聖馬丁設計實驗室主任 Yann Mathias 對于合作，表示興奮。

The firm has announced a partnership with The Design Laboratory, which is based at Central Saint Martins College.

 Ipsos said the collaboration “aims to transform the visual representation of data for clients” by drawing on the Design Laboratory’s in-house experience and the “fresh talent and ideas” of graduates from Central Saint Martins and other parts of London’s University of the Arts.

 Design Laboratory director Yann Mathias said he was “thrilled” to be working with Ipsos Mori.

 “We believe that communicating information and data is not just about numbers but also the stories attached to them, and are looking forward to helping create new and original visual narratives to better communicate those stories for brands,” he said.

 Ipsos Mori’s CEO Ben Page (pictured) said: “We really admire The Design Laboratory’s work, and together we want to create really powerful presentations and communications that help our clients quickly identify key implications of our work in a visually compelling way.”

（英文信息來自倫敦藝術大學）